The site's owner, Universal Tube & Rollform Equipment, filed a lawsuit against You Tube in November 2006 after being regularly overloaded by people looking for You Tube.
Universal Tube has since changed the name of its website to In March 2010, You Tube began free streaming of certain content, including 60 cricket matches of the Indian Premier League.
It offers a wide variety of user-generated and corporate media videos.
Available content includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.
The app is designed to provide an experience optimized for children, and features a simplified user interface, curated selections of channels featuring age-approriate content (including existing channels and entertainment brands), and parental control features.
On August 10, 2015, Google announced that it was creating a new company, Alphabet, to act as the holding company for Google, with the change in financial reporting to begin in the fourth quarter of 2015. You Tube primarily uses the VP9 and H.264/MPEG-4 AVC video formats, and the Dynamic Adaptive streaming over HTTP protocol.
Google product manager Shiva Rajaraman commented: "We really felt like we needed to step back and remove the clutter." In May 2013, You Tube launched a pilot program to begin offering some content providers the ability to charge $0.99 per month or more for certain channels, but the vast majority of its videos would remain free to view.